The International Design Guild (an alliance of over 60 locally-owned and operated floor covering showrooms throughout the U.S. and Canada) is launching the expansion of our community-driven movement, Design For A Difference (DFAD), with a contest that awards community heroes with free flooring and expert advice for a complete room makeover with DFAD: Home is Where the Heart Is.
Over the past seven years, DFAD has transformed over 250 spaces at charities across the country, but 2020 is different. As individuals step up and embody the best of humanity during these challenging times, we've expanded our efforts to reward these heroes directly. Any person who has contributed in a meaningful way to help and inspire during the pandemic is eligible to receive the makeover prizes.
From July 27th through September 27th, neighbors, friends, and family were able to nominate their favorite community hero for a chance to win free flooring and design advice valued at up to $10,000, plus a one-on-one design consultation with a leading design expert, Mark Brunetz. Additionally, there are four secondary prizes awarded valued at up to $2,500. And the community was able to vote on those nominations to cheer on their community heroes.
We’re proud to have given back to deserving organizations in their communities since this program launched in 2013. By shifting our focus in 2020, we’re looking to reward deserving individuals who are the unsung heroes.